CASE STUDY
CDS x AltiusHub:
A Speedy Journey from Ideation to Web Innovation!
At Cranberry, we’re always up for a challenge and strive to turn them into triumphs! Case in point: our recent collaboration with AltiusHub, pioneers in cutting-edge SaaS platforms for the Pharma industry.
When the founders of AltiusHub approached us with a web design and development project that needed to be completed on a tight timeline of just 45 days,we knew it wouldn’t be a walk in the park. While a typical web project takes about 4-5 months, we were challenged to complete this in a short span of a month and a half, and of course we said: CHALLENGE…ACCEPTED!
Here’s everything you need to know about how we ideated, designed and developed a website from scratch for AltiusHub…
The Challenge:
A Website Needed At WARP SPEED
AltiusHub had a mission – a sleek, modern website that could speak volumes at first glance. They needed a digital home that not only showcased their revolutionary SaaS platforms but also acted as a magnet for investors, stakeholders, and potential team members.
The catch? Time was ticking and we had to get to work immediately!
Ideation, brainstorming and Design Magic
With limited time on our hands, we dove into the ideation process headfirst. Mood boards were our compass, helping us establish a visual language that resonated with AltiusHub’s forward-thinking ethos. The brief was crisp, yet unique. The founders of AltiusHub were looking for a clean and contemporary SAAS website to elevate their brand. The goal was clear: a website that was not just informative but visually compelling and easy to understand.
The Secret Sauce…
Simultaneous Design: We kicked off design work early, giving AltiusHub a visual sneak peek into our ideas and ensuring we were on the right track. Giving clients visual aid as the process of creation and development escalates is key. It helps us understand each other better and work on the same page!
Moodboards
The Ingredients…
A generous addition of Visual Language
We chose a minimalistic yet contemporary look and feel for the website that was tailored to the requirements of AltiusHub.
A special selection of a Website Theme
A balanced colour palette of white, light grey and hues of blue was carefully selected for a sleek overall theme. White and light grey are easy and calming on the eyes, and capture the true essence of minimalism, while blue reflects the brand color.
A dash of a fun FONT
Sharp, clean, and easily legible. Check, check and check!
A sprinkle of PATTERNS
The brand monogram has been used as a recurring pattern and watermark across the website pages, building a strong brand identity and recall value.
INFOGRAPHICS & ICONS for extra flavour
INFOGRAPHICS & ICONS for extra flavour
The Ingredients…
A special selection of a Website Theme
A balanced colour palette of white, light grey and hues of blue was carefully selected for a sleek overall theme. White and light grey are easy and calming on the eyes, and capture the true essence of minimalism, while blue reflects the brand colour.
A sprinkle of PATTERNS
The brand monogram has been used as a recurring pattern and watermark across the website pages, building a strong brand identity and recall value.
A generous addition of Visual Language
We chose a minimalistic yet contemporary look and feel for the website that was tailored to the requirements of AltiusHub.
A dash of a fun FONT
Sharp, clean, and easily legible. Check, check and check!
INFOGRAPHICS & ICONS for extra flavour
The Infographics & the icons were all individually created with the AltiusHub family colours to create a unique style for their website.
The 5 infographics are created in a minimalistic 2D art style with a 3D effect, creating a very interesting appearance for the user to interact with.
The 5 dynamic infographics were created with a built-in motion animation to help the user understand the process chain of the product in the simplest way possible, all while retaining a dynamic feel.
The 80 icons created across the website follow the theme of minimalism and brand colours.
Behold! A Website Born on a Deadline
The stakes were high, but our team thrived under the pressure. In a short span of 1.5 months, AltiusHub’s vision transformed into a fully functional website that checked all the boxes – modern, minimalistic, and user-friendly. The website not only showcased their SaaS prowess but also became a powerful tool to draw in investors, stakeholders, and top-tier talent!
Our journey with AltiusHub was more than just a project; it was a race against time that fueled our creative adrenaline and brought out the best in our team. The result was a carefully crafted website that not only met but exceeded our client’s expectations!
A Special thank you to Pranjalee Lahri for catalyzing the entire process with her prompt feedback, client approvals and speedy decision making skills!
